First it’s much cheaper than the launch box (okay, the quality is much lesser, too), second you don’t need a peeled battery and third it has a nicer lid that prevents opening the screen area accidentally. Anyway, this thing is a bargain and it does the job as good as the original product. Vapor quality is pretty much the same. If you don’t have the money for a Magic Flight Launch box, this one will satisfy you as well.
Just for the record: I don’t like this one nor the original device very much. The vapor quality is just poor compared to a vaporizer with perfectly adjustable temperature.